Journey Makers

Marketing that moves people through the journey.

We help you build the websites, campaigns, emails, ads, content, and follow-up systems that move people from first impression to meaningful engagement.

A team collaborating at a glass wall covered in colorful sticky notes planning a campaign
The Problem We Solve

Random marketing creates random results.

Most teams are creating content, running ads, updating websites, and sending emails without a clear view of the full journey. The result is more activity, but not always more clarity, connection, or momentum.

Connected to the Framework

Every service connects back to a stage.

We don't ship random marketing tasks. Each piece of work is tied to a specific point in the journey, so the activity actually moves people forward.

  1. 1
    Awareness
    Discover you
  2. 2
    Consideration
    Decide to trust
  3. 3
    Experience
    Actually encounter
  4. 4
    Commitment
    Commit & connect
  5. 5
    Advocacy
    Champion & invite
Stage 1

Awareness

  • Meta ads
  • Google ads
  • Social content
  • SEO
  • Outreach campaigns
  • Referral campaigns
Stage 2

Consideration

  • Website design
  • Landing pages
  • Testimonials
  • Email nurture
  • FAQs
  • Lead magnets
  • Case studies
Stage 3

Experience

  • Event pages
  • Service planning support
  • Communication flow
  • First-time guest experience
  • Onboarding touchpoints
Stage 4

Commitment

  • Next-step pathways
  • Email sequences
  • Ongoing communication
  • Group & volunteer campaigns
  • Enrollment journeys
Stage 5

Advocacy

  • Referral campaigns
  • Testimonial collection
  • Review campaigns
  • Story campaigns
  • Invite tools
  • Donor & member engagement
Service Categories

What we build for you.

Web Design

Websites, landing pages, event pages, donation pages, enrollment pages, sales pages, and conversion-focused page updates.

Examples

Landing pages · event pages · donation flows · enrollment funnels

ConsiderationExperience

Meta Ads

Facebook and Instagram ad campaigns designed to support awareness, consideration, event promotion, enrollment, lead generation, and retargeting.

Examples

Awareness campaigns · event promotion · retargeting · lead gen

AwarenessConsideration

Google Ads

Search campaigns, local campaigns, grant support where applicable, and conversion-focused landing page alignment.

Examples

Search · local · Google Ad Grants · landing page alignment

AwarenessConsideration

Email Marketing

Welcome sequences, nurture campaigns, event follow-up, guest follow-up, donor communication, enrollment sequences, and re-engagement campaigns.

Examples

Welcome series · nurture · guest follow-up · re-engagement

ConsiderationCommitmentAdvocacy

Graphic Design

Campaign graphics, social media graphics, event graphics, digital ads, one-pagers, lead magnets, and branded resources.

Examples

Campaign graphics · social · ads · one-pagers · lead magnets

AwarenessConsideration

Content & Messaging

Website copy, campaign messaging, social content, email copy, announcement copy, landing page copy, and journey-specific messaging.

Examples

Web copy · campaign messaging · social · landing page copy

ConsiderationExperienceCommitment

Follow-Up Systems

Guest follow-up, lead follow-up, inquiry follow-up, event follow-up, member next steps, and simple CRM or project management workflows.

Examples

Guest pathways · lead routing · CRM workflows · next-step automations

ExperienceCommitment

Campaign Strategy

Launch plans, event promotion plans, enrollment campaigns, donor campaigns, outreach campaigns, and workback plans.

Examples

Launch plans · enrollment campaigns · donor pushes · workback plans

AwarenessConsiderationCommitment
Engagement Models

Choose the level of support you need.

Engagement 1

Guided

For teams that want strategy, coaching, and accountability while they implement internally.

Engagement 2

Done With You

For teams that want collaborative support, working sessions, planning help, and shared execution.

Engagement 3

Done For You

For teams that need Journey Makers to own major pieces of execution, including websites, ads, email, content, campaigns, and design.

Ready to Build?

Ready to turn the journey map into real momentum?

Start with a free discovery call to see if we're a fit and figure out what implementation support fits next.