Advocacy
Advocacy
How people become champions who invite, refer, and share.
Advocacy7 min
Advocacy: The Journey Stage Most Organizations Forget
The journey doesn't end when someone joins, enrolls, gives, or attends. The most underused stage of the journey is the one that turns members into multipliers.
Read postAdvocacy7 min
How to Collect Stories, Testimonials, and Reviews Without Making It Weird
Stories are proof that the journey is working. Most organizations have plenty, they just don't have a habit for capturing them.
Read postAdvocacy7 min
Why Happy People Still Don't Invite, Refer, Review, or Share
Satisfaction doesn't automatically create advocacy. People may love you and still not know how to talk about you, or when, or to whom.
Read postAdvocacy12 min
How to Build a Journey That Moves People From First Impression to Full Engagement
Most organizations have activity without a journey. This is the full framework: five stages, how they connect, and how to map your own.
Read postReady to Map Your Journey?
Map your advocacy stage with us.
60 minutes inside the framework. Leave with a working map and a clear list of what to fix first.